Legal
Cookie Policy
This Cookie Policy explains how Loft & Fern uses cookies and similar tracking technologies when you visit our website at loftandf.pro. We want to be clear about what these technologies do, why we use them, and the choices available to you.
If you have any questions about this policy, you are welcome to contact us at [email protected].
1. What Are Cookies
Cookies are small text files placed on your device — computer, tablet, or phone — when you visit a website. They help the website function properly and allow us to understand how visitors interact with our pages. Cookies do not give us access to your device or any information beyond what you share with us.
Similar technologies include web beacons (small transparent images), pixels, and local storage. These work in comparable ways and are covered by this policy.
2. How We Use Cookies
We use cookies to:
- Understand how visitors navigate our website (pages visited, time spent, referral sources)
- Measure the effectiveness of our marketing efforts
- Remember your cookie preference so we don't ask again on repeat visits
- Improve our website content and service descriptions based on engagement signals
We do not use cookies to collect sensitive personal information such as financial data, health information, or precise location.
3. Categories of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are required for the website to function. They enable basic operations such as page navigation and secure browsing. They cannot be turned off. These cookies do not collect personal information for marketing purposes.
3.2 Analytics Cookies
We use Google Analytics (GA4) to help us understand website traffic and visitor behaviour. The information collected is aggregated and used only to improve our website. GA4 may set the following cookies:
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users by assigning a randomly generated number as a client identifier | 2 years |
| _ga_* | Google Analytics | Maintains session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users; used to throttle request rate | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google Analytics servers | 1 minute |
You can opt out of Google Analytics tracking at any time via the Google Analytics Opt-out Browser Add-on.
3.3 Marketing & Retargeting Cookies
We may use cookies from Meta (Facebook Pixel) and Microsoft (Bing) to understand the effectiveness of our advertising campaigns. These help us determine whether someone who saw one of our ads later visited our website.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for the purposes of providing advertising and site analytics services | 3 months |
| fr | Meta (Facebook) | Used by Facebook to deliver advertising and measure ad effectiveness | 3 months |
| _uetsid | Microsoft Bing | Collects data on visitor behaviour to improve relevance of Bing ads | 1 day |
| _uetvid | Microsoft Bing | Tracks visitors across websites to enable retargeting on Bing | 16 days |
These cookies are only placed if you accept our cookie notice when you first visit the site.
3.4 Preference Cookies
We use a small localStorage entry to remember that you have accepted or declined our cookie notice. This means we do not show the notice on every visit. No personal data is contained in this entry.
| Name | Type | Purpose | Duration |
|---|---|---|---|
| lf_cookie_consent | localStorage | Stores your cookie consent preference (accepted or declined) | Until browser data is cleared |
4. Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages, such as an embedded Google Map. These third parties have their own privacy and cookie policies. We do not control how those cookies are set or what data is collected through them.
We recommend reviewing the cookie policies of:
5. Your Choices
You have several options when it comes to cookies:
5.1 Cookie notice on our website
When you first visit our website, a notice appears at the bottom of the screen. You may accept or decline non-essential cookies at that point. Your preference is remembered for future visits.
5.2 Browser settings
Most browsers allow you to view, manage, delete, and block cookies through their settings. The steps vary by browser — please consult your browser's help documentation for instructions. Note that blocking cookies may affect how our website functions.
5.3 Opt-out tools
You may also use the following opt-out tools provided by advertising networks:
- Your Online Choices (EU/International)
- Google Analytics Opt-out Browser Add-on
- Facebook Ad Preferences
6. Cookie Policy Under Malaysian Law
Malaysia's Personal Data Protection Act 2010 (PDPA) governs the collection and processing of personal data. Where cookies involve personal data — such as IP addresses or device identifiers — we handle that data in accordance with our Privacy Policy and the PDPA. We do not use cookies to build profiles for sale to third parties.
7. Updates to This Policy
We may update this Cookie Policy as our website or applicable laws change. The "Last Updated" date at the top of this page reflects the most recent revision. We encourage you to check back periodically.
8. Contact Us
If you have questions about how we use cookies, please reach out:
- Email: [email protected]
- Address: 25 Jalan Medang Serai, Bangsar, 59100 Kuala Lumpur, Malaysia
- Phone: +60 3-2201 3847